Updated: Dec 11, 2019
Social Media is computer-based technology, where you can share your personal and professional information or hobbies or interests and even your business products or services to reach a wide range of people across the globe. Social Media is gaining more importance these days as we can share our information or content quickly, real-time and more efficiently. Social media has unique characteristics that you can accomplish as per your requirements.
If you are a business owner and not using social media, then you should understand that you are missing an important element in marketing as it is a fast, inexpensive and efficient way to reach most of the population. What is the market?
They are those people who want to buy your products or services and without social media, we are missing a major source of marketing. Do you understand what is marketing? Is it those people who want to buy your products. They will buy only if you attract them, you can attract only when you are present when they are watching and the present trend is people are always watching their mobile phones. If you want to improve your visibility, then you should make efforts to be available in this small, hot device called mobile that is always present in your customer’s hand. Being in business try not using social media only for entertainment but use it to convey your business message to the audience. Social media is a powerful tool and you can reach lakhs of people on social media and even if 10 percent of people focus on your video or content, then you will be able to reach the required number of audiences.
Being in business, you should be always on your toes and convey a genuine message to your customers. You will be able to reach thousands of people and convert them to be your customers. There are many types of social media for news, blogging, business, social forums etc.you can choose the best platform that suits your business. It is very important to choose the right platform to reach the right people and on time. Click on the below link to know more about the types of social media
Everyone can use social media as it is not a friend’s media or family media where you cannot market your products or services. The word social comes from the word society and customers come from society. You can treat social media like any other media. If you get a chance to showcase your product on TV won’t you do it? You will definitely do it, social media acts in the same way. As per Fobes, all media is social
You can always talk about your business in social media as in any other media. You can showcase your products as you do on TV. Always remember not to over-promote your product through social media and you should try to use it to create engagement in the audiences. It is a natural place to reach your target customers and you have an option to design different content to suit the different needs of your audience. You would have spent a lot of money on advertising on social media but understand that there is no need to spend the amount on advertising on Facebook or Instagram. For marketing we don’t need to spend money on advertising but need to do marketing and marketing does not require money but brainstorm. There are many organizations that were able to succeed in business by using this tool. People will trust your brand if they get positive feedback about your brand and social media is the best place to show the human side of your brand and prove that you are keeping your promises. If you want to know about successful social media campaigns and get few tips to implement in your business, then click on the below link
There are entrepreneurs who hire agencies who create 2-3 posts per day for their social media page, but it does not get engagement and waste your money. In marketing, you should say things that attract people and once they are attracted you convey your message. Don’t make FaceBook like flip kart and sell your products but sell your concept through social media. Try to be smart in marketing. Whatever ay be your business into but you can establish yourself as a business leader by making use of social media We also know that if you are a professional, then you are not supposed to advertise as per few norms but these days you also have an option to market yourself even if you are a professional. To know more click on the below link which gives a better idea of how to advertise yourself if you are a professional.
It is observed that most of the users login to their social media accounts at once or twice a day and you can create an engagement each time they log in. It is not to sell your products but just to create your brand awareness through these channels. Below are the examples that clearly explain how to use social media in your business. The best example is an entrepreneur of an industrial steel cutter making the company promote its company on facebook by writing a blog on three tips on how to buy steel for construction. A rice exporter can tell about the types of rice or what to keep in mind while importing rice. A property broker can share the increasing value of any particular area in the city. A café owner can share why a homemade coffee is different from that of a café coffee. A men’s boutique owner can share what to be kept in mind to buy a ready-made shirt. A jeweler can share his opinion about fluctuating gold prices. A dentist can share the right way to brush your teeth An IT company can tell you about some free available automation apps. A tractor manufacturing company John Deere also shares the difference between torque and power. A lawyer can share something about family disputes.
All these examples will make you clear of how to market yourself in social media and create awareness about your brand, product or service. If you share this informative information and then check the number of views.If you do all this.then people will follow you or else they will not follow you. Once you get followers they take you seriously. The Best example which gave tough competition to big brands in cosmetics through social media is Huda beauty and the
founder of this company was chosen as one of the influential people on the internet. To know more about the launch, products and marketing click on the below link
You can make great content about your business on your blog or business page and share through social media channels to get the users web traffic on your business page or website. You can also participate in live chat and help the audience to clear their queries and provide informative knowledge rather than selling your product. Social Media also allows you to help in collecting the details of potential customers that you can use as leads to boost your future sales. You can also provide viral content to spread across thousands of people. Stay active to get connected with your customers. Keep a track of your customer’s queries to improve your product or services and make update them using these channels.
If you do these people will follow you. If they follow they take you seriously. In the future you will be paid for your expertise. For everything else you have Amazon.
Even though this blog is all about social media, there are few instances where people are becoming addicted to this social media and mobile phones and it is becoming difficult for them to come out of this addiction. If you are one among them, then click on the below link to come out of mobile phone addiction
Social Media is a great platform to showcase your expertise and information will spread. If you are passionate about your business, then there’s a lot of information that people want to hear. You can post a text, picture, video but just spread your message. Marketing through social media is the fastest way to become a millionaire the US has improved this and now it’s time for India. If you are new to the business and want to learn about the ways to improve your marketing, then click the below link to learn about the best marketing strategy and improve your business
In the present world of growing competition, it is very important to update yourself to the changing trends and also to keep an eye on each and every minute changes in the filed which you belong to. Make use of social media to get the latest information about growing competition, market trends and know more about audience. There can be both postivie and negative aspects in any platform. Use social media in a positive way and grow your business.