Updated: Mar 11, 2019
Don’t have to listen to your customer, It’s not that you should not listen to your customer but when to
listen is more important. You should listen to your customer only when they have experienced your
products or service. After that we can take feedback from them. Don’t ask your customers about their
future requirements. As per Steeve Jobs “People don’t know what they want, I know what people
want”and because of him, Apple have 200 billion dollar in cash as he knows what people want.
Subconscious mind means people don’t know what they want but as a business man you should know
what’s there in the subconscious mind. Customers can only tell you about their conscious mind and
that’s not important as it is only 10 percent and 90 percent is that subconscious mind which you should
understand as a business man to meet their needs.