Startup will always start with an idea which will later turn to a product or service. There are two main
aspects to consider in a business, they are idea or product and target market.
Idea is the core of the product and target market is the place where you want to sell the product.
Marketing connects both idea and target market like a spokes of a wheel.
The mistakes which entrepreneur generally make is identifying proper target market. They make a very good product but fail in identifying proper target market .If you don’t identify proper target market then you should change the location or change the product, without which there will be no momentum or growth in your business.